Copy written for beauty brands that deserve to be remembered.
We write product descriptions, brand stories, email sequences, and website copy for beauty companies that know their readers are discerning. Based in Plymouth, Minnesota. All services delivered digitally.
Six service areas
Product Copy
Product descriptions, ingredient stories, claims copy, and usage instructions for beauty SKUs.
From $1,247.90 02Brand Story & About
Founder story, brand manifesto, mission statement, and brand values for beauty companies.
From $1,847.50 03Email Marketing Copy
Welcome series, product launches, cart recovery, and promotional campaigns for beauty brands.
From $997.40 04Social Media Copy
Instagram captions, TikTok scripts, influencer briefs, and campaign hashtags.
From $747.90 05Website Copy
Homepage, collection pages, and brand pages for beauty e-commerce sites.
From $2,497.90 06Retail & Wholesale Copy
Sell sheets, line sheets, buyer presentations, and retailer portal descriptions.
From $1,397.50Beauty brands don’t just need words. They need the right words. The ones that make someone stop scrolling, pick up the bottle, and feel like it was made for them.
beauty-copywriting • Plymouth, MinnesotaSelected projects
Luminos Skincare
Minneapolis, MN40-SKU product description package for Nordstrom launch
Meridian Beauty Co.
Minneapolis, MNComplete brand story, founder narrative, and about page rewrite
Bloom & Glow
Chicago, IL6-email product launch sequence for summer collection
Four steps, every project
Brand Immersion
We spend time inside your brand before writing a word. We study your existing copy, your competitors, your customer reviews, your retailer requirement...
Strategy & Brief
Every beauty brand has a specific reader: the Sephora customer scrolling product pages at 11pm, the Ulta shopper comparing options, the wholesale buye...
Write & Annotate
The draft arrives with notes explaining the thinking behind key decisions. Why we led with this benefit instead of that ingredient. Why the headline w...
Refine & Deliver
Revisions are structured. You give consolidated feedback, we address each point and explain our reasoning. The final delivery includes all copy in cle...
What beauty brands say
"We were launching 40 SKUs into Nordstrom and needed product copy that held up against established prestige brands. The writing they delivered did that. Our Nordstrom buyer complimented the copy without prompting, which I have literally never heard happen before."Priya Anand Director of Marketing, Luminos Skincare, Minneapolis, MN ★★★★★
"I had been writing my own copy for three years and always knew something was off. Working with beauty-copywriting was the first time someone actually understood what I was trying to say about the brand and said it better than I had been. The brand story they wrote became the foundation for everything we say publicly."Claire Breckenridge Founder, Meridian Beauty Co., Minneapolis, MN ★★★★★
"Our email launch sequence for the summer collection sold through 80 percent of inventory in four days. That had never happened before. The writing was warm, personal, and created actual urgency without being pushy. The unsubscribe rate during the sequence was the lowest we've ever measured."Daniela Torres E-Commerce Manager, Bloom & Glow, Chicago, IL ★★★★★
Three engagement levels
Brand Launch
For new beauty brands entering market $2,497.90 per engagement- 3 service areas
- 2 revision round(s)
- 14-21 business days
- Beauty industry specialist
- All digital delivery
- Post-delivery support
Growth Suite
For scaling beauty brands $4,297.90 per engagement- 5 service areas
- 3 revision round(s)
- 21-30 business days
- Beauty industry specialist
- All digital delivery
- Post-delivery support
Full Suite
For established beauty companies $7,997.90 per engagement- All service areas
- Unlimited revision round(s)
- 30-45 business days
- Beauty industry specialist
- All digital delivery
- Post-delivery support
Things beauty brands ask
We work across skin care, hair care, body care, fragrance, color cosmetics, and wellness supplements. We also write for indie brands, prestige brands, and clinical or pharmaceutical beauty products. For some categories, like SPF claims or drug/cosmetic dual-classification products, we ask for your compliance review before finalizing.
A product brief for each SKU including key ingredients, finished formula characteristics (texture, scent, feel), target claim areas, any certifications (clean, vegan, cruelty-free, etc.), the intended channel (Sephora, Ulta, DTC, specialty), and the target customer profile. If you have existing copy you hate, send that too. It tells us exactly what to avoid.
We do not make drug claims or structure-function claims without a clear note from your team that they have been reviewed by a qualified regulatory person. We flag anything that might need compliance review before including it. We work frequently with brands that have compliance teams or external regulatory consultants.
Yes. We've written for indie brands with limited budgets and prestige brands with detailed brand bibles. The process adjusts based on where the brand is, but the research phase applies in both cases. An indie brand with a clear founder story and strong product often needs more voice development. A prestige brand often needs more constraint to avoid going off-brand.
Yes. We write for Sephora, Ulta, Target, Nordstrom, Bloomingdale's, and specialty retailers. Each has specific character limits, formatting requirements, and prohibited claims. We research your retailer's requirements before writing if we don't already know them from previous projects.
We write in American English and Canadian English. For copy adaptation to other languages, we can provide the source copy and work with your translation partner. We do not provide translation ourselves, but we write source copy that translates cleanly without colloquialisms that cause problems.
Your brand,
in the right words.
Most projects begin with a conversation. Tell us about your brand and what you're working on. We respond within one business day.