Copywriting for beauty brands • Plymouth, Minnesota

Copy written for beauty brands that deserve to be remembered.

We write product descriptions, brand stories, email sequences, and website copy for beauty companies that know their readers are discerning. Based in Plymouth, Minnesota. All services delivered digitally.

5 years specializing in beauty copy
200+ beauty brands written for
50+ retail placements supported
Plymouth Minnesota, USA

Beauty brands don’t just need words. They need the right words. The ones that make someone stop scrolling, pick up the bottle, and feel like it was made for them.

beauty-copywriting • Plymouth, Minnesota
How we work

Four steps, every project

01

Brand Immersion

We spend time inside your brand before writing a word. We study your existing copy, your competitors, your customer reviews, your retailer requirement...

02

Strategy & Brief

Every beauty brand has a specific reader: the Sephora customer scrolling product pages at 11pm, the Ulta shopper comparing options, the wholesale buye...

03

Write & Annotate

The draft arrives with notes explaining the thinking behind key decisions. Why we led with this benefit instead of that ingredient. Why the headline w...

04

Refine & Deliver

Revisions are structured. You give consolidated feedback, we address each point and explain our reasoning. The final delivery includes all copy in cle...

Client voices

What beauty brands say

"We were launching 40 SKUs into Nordstrom and needed product copy that held up against established prestige brands. The writing they delivered did that. Our Nordstrom buyer complimented the copy without prompting, which I have literally never heard happen before."
Priya Anand Director of Marketing, Luminos Skincare, Minneapolis, MN ★★★★★
"I had been writing my own copy for three years and always knew something was off. Working with beauty-copywriting was the first time someone actually understood what I was trying to say about the brand and said it better than I had been. The brand story they wrote became the foundation for everything we say publicly."
Claire Breckenridge Founder, Meridian Beauty Co., Minneapolis, MN ★★★★★
"Our email launch sequence for the summer collection sold through 80 percent of inventory in four days. That had never happened before. The writing was warm, personal, and created actual urgency without being pushy. The unsubscribe rate during the sequence was the lowest we've ever measured."
Daniela Torres E-Commerce Manager, Bloom & Glow, Chicago, IL ★★★★★
Investment

Three engagement levels

Full pricing

Brand Launch

For new beauty brands entering market $2,497.90 per engagement
  • 3 service areas
  • 2 revision round(s)
  • 14-21 business days
  • Beauty industry specialist
  • All digital delivery
  • Post-delivery support
Most comprehensive

Growth Suite

For scaling beauty brands $4,297.90 per engagement
  • 5 service areas
  • 3 revision round(s)
  • 21-30 business days
  • Beauty industry specialist
  • All digital delivery
  • Post-delivery support

Full Suite

For established beauty companies $7,997.90 per engagement
  • All service areas
  • Unlimited revision round(s)
  • 30-45 business days
  • Beauty industry specialist
  • All digital delivery
  • Post-delivery support
Questions

Things beauty brands ask

We work across skin care, hair care, body care, fragrance, color cosmetics, and wellness supplements. We also write for indie brands, prestige brands, and clinical or pharmaceutical beauty products. For some categories, like SPF claims or drug/cosmetic dual-classification products, we ask for your compliance review before finalizing.

A product brief for each SKU including key ingredients, finished formula characteristics (texture, scent, feel), target claim areas, any certifications (clean, vegan, cruelty-free, etc.), the intended channel (Sephora, Ulta, DTC, specialty), and the target customer profile. If you have existing copy you hate, send that too. It tells us exactly what to avoid.

We do not make drug claims or structure-function claims without a clear note from your team that they have been reviewed by a qualified regulatory person. We flag anything that might need compliance review before including it. We work frequently with brands that have compliance teams or external regulatory consultants.

Yes. We've written for indie brands with limited budgets and prestige brands with detailed brand bibles. The process adjusts based on where the brand is, but the research phase applies in both cases. An indie brand with a clear founder story and strong product often needs more voice development. A prestige brand often needs more constraint to avoid going off-brand.

Yes. We write for Sephora, Ulta, Target, Nordstrom, Bloomingdale's, and specialty retailers. Each has specific character limits, formatting requirements, and prohibited claims. We research your retailer's requirements before writing if we don't already know them from previous projects.

We write in American English and Canadian English. For copy adaptation to other languages, we can provide the source copy and work with your translation partner. We do not provide translation ourselves, but we write source copy that translates cleanly without colloquialisms that cause problems.

Your brand,
in the right words.

Most projects begin with a conversation. Tell us about your brand and what you're working on. We respond within one business day.