What this service covers
We write product copy for beauty brands across skin care, hair care, body care, fragrance, color cosmetics, and personal care. Every description we write begins with understanding the product itself, not just how you want to position it. We read your formulas, your key ingredients, your certifications, and your target channel requirements before writing a single line. Product copy for beauty is different from most copywriting because it has to do several things simultaneously. It must communicate the sensory experience of the product. It must support the brand positioning without going off-voice. It must stay within claim constraints for the channel, whether that is Sephora, Ulta, Target, or your own DTC site. It must be compelling enough to drive purchase without overpromising. We have written product copy for brands launching into Nordstrom, Sephora, and Ulta, and for DTC brands where the product page is the only sales conversation. The approach adjusts. The discipline does not. For each SKU, we write a primary description, a short version (for retail portals with character limits), and key benefit callouts. Where relevant, we flag ingredients worth featuring in the description and ingredients that should be kept in the "Full Ingredients" section only.