What this service covers
We write retail and wholesale copy for beauty brands preparing for major retail pitches, existing retail partners who need updated materials, and brands looking to expand their retail footprint. The most common engagement covers the sell sheet, the line sheet narrative copy, the retailer portal product copy, and the trade presentation narrative. A sell sheet has a specific audience: a buyer who is evaluating dozens of brands and has very little time. Every element of the sell sheet has to earn its place. We write sell sheet copy that leads with the business case, supports it with the brand story, and makes the product benefits legible quickly. Line sheet copy serves a different purpose. It needs to give buyers enough information to build a confident order without requiring a separate conversation for every SKU. We write line sheet copy that anticipates buyer questions about ingredients, certifications, minimums, and order structure. For retailer portal copy, we adjust for each retailer's specific format and requirements. Sephora's portal has different constraints and tone expectations from Ulta's or Target's.