We write for beauty brands specifically, not for everything.
beauty-copywriting started in 2020 with one guiding belief: beauty brand copy is a specialist discipline. Product descriptions for skincare are not the same as product descriptions for electronics. Brand stories for indie beauty founders are not the same as brand narratives for SaaS companies. The language, the reader psychology, the compliance considerations, the retailer requirements - all of it is different.
We work exclusively with beauty, personal care, and wellness brands. That exclusivity is the point. We read the same industry publications your buyers read. We understand what a Sephora product description requires versus what a DTC site allows. We know which ingredient claims trigger regulatory review and which do not. We have written for brands at Nordstrom, Sephora, Ulta, and Target.
We are based in Plymouth, Minnesota, in the Minneapolis suburb corridor. We serve beauty brands across the US, Canada, and the UK. All services are delivered digitally. We have never used AI to generate client copy.
How we approach each project
Research before writing
We spend real time inside your brand before writing anything. We read your existing copy, your competitors, your customer reviews, and your category publications. For retail projects, we research the specific buyer's requirements before drafting a word.
Only human writers
Every piece of copy is written by a human specialist with direct beauty industry knowledge. We do not use AI to generate drafts. We use AI tools for research and editing support only.
Structured revisions
Revisions are not open-ended conversations. We work in structured rounds where you give consolidated feedback and we respond to each point. This makes the revision process faster and more likely to improve the copy rather than just change it.
Plymouth, Minnesota • Central Time
We serve US, Canadian, and UK beauty brands. All services delivered digitally. Beauty brands in the Minneapolis area are welcome to schedule in-person consultations.