Brand Immersion
We spend time inside your brand before writing a word. We study your existing copy, your competitors, your customer reviews, your retailer requirements, and your brand guidelines. For beauty brands this includes reading your formulas, your certifications, and your target customer profiles. The research phase typically takes 3-5 days and includes a structured onboarding call.
Strategy & Brief
Every beauty brand has a specific reader: the Sephora customer scrolling product pages at 11pm, the Ulta shopper comparing options, the wholesale buyer reading your sell sheet. We write copy for that specific person, not a general audience. The brief documents the message hierarchy, tone, key claims, and compliance notes before we write.
Write & Annotate
The draft arrives with notes explaining the thinking behind key decisions. Why we led with this benefit instead of that ingredient. Why the headline works for this retail environment. Why the CTA is phrased this way for the buyer versus the consumer. You review with full context, not just words.
Refine & Deliver
Revisions are structured. You give consolidated feedback, we address each point and explain our reasoning. The final delivery includes all copy in clean, formatted files ready for your designer, your developer, or your retail portal upload.
Most projects start with the brief. We can send you one to complete before any commitment.
Request a brief template